As part of a redesign project for Kretz, a family-owned company specializing in luxury real estate, I was specifically tasked with working on the UI design aspect. The primary goal was to improve the site's visual foundations to support an SEO strategy, followed by a full redesign at a later stage.

My role involved laying the groundwork for a more structured interface by incorporating essential UI principles: information hierarchy, typographic consistency, readability, and user journey optimization. This version, which has not yet been developed, is presented here as a transitional proposal designed to fit within a progressive site evolution strategy.